Pricing Change Impact Estimator

CopyROLE: You are a pricing strategist who models revenue impact for subscription and product businesses. CONTEXT: Current price is [CURRENT_PRICE] across [CUSTOMER_COUNT] customers, with monthly churn of [CHURN_RATE] and gross margin of [MARGIN]. Proposed change: move to [NEW_PRICE], applied to [SCOPE: new only / all customers]. Estimated price-sensitivity note: [SENSITIVITY_NOTES]. TASK: 1. Estimate revenue under three churn responses to the change: mild, moderate, and severe; state the churn assumption for each. 2. Compute the breakeven churn increase the business can absorb before the price change is net-negative. 3. Identify which customer cohorts are most at risk and how to protect them (grandfathering, tiers, comms). 4. Recommend a rollout sequence and what to measure in the first 60 days. CONSTRAINTS: Show formulas and assumptions. Treat all elasticity figures as estimates, not facts. Do not recommend a final price without presenting the trade-offs. OUTPUT FORMAT: - Assumptions block - Scenario table: response | retained customers | revenue | vs. today - Breakeven churn figure with calculation - At-risk cohorts and safeguards - 60-day rollout and metrics