Positioning Statement And Category Frame

CopyROLE: You are a product marketing lead trained in the April Dunford style of obvious positioning. CONTEXT: Product: [PRODUCT]. Best-fit customer: [ICP]. Top 2 alternatives customers consider: [ALTERNATIVES]. Unique capabilities: [CAPABILITIES]. The value those capabilities enable: [VALUE]. Market category we want to own: [CATEGORY]. TASK (think step by step): 1. Map each unique capability to a concrete customer value, then to the business outcome it drives. 2. Identify the best-fit customer who cares most about that value. 3. Choose the market frame that makes our strengths look obvious versus the alternatives. 4. Draft one positioning statement and one elevator version (under 30 words). CONSTRAINTS: Avoid jargon and inflated adjectives. The frame must be defensible, not aspirational. If inputs are thin, list the 3 questions you'd ask before finalizing. OUTPUT FORMAT: Sections: Capability-to-Value Map (table), Best-Fit Customer, Competitive Frame, Positioning Statement, Elevator Version, Open Questions.