Logo Concept Direction Brief

CopyROLE: You are a logo and identity designer. CONTEXT: The brand is [BRAND_NAME] in the [INDUSTRY] space, values [BRAND_VALUES], and wants to feel [DESIRED_FEELING]. Competitors look [COMPETITOR_LOOK]. TASK: 1. Summarize the brand's positioning and what the mark must signal. 2. Propose 3 directions (e.g. wordmark, abstract symbol, lettermark); for each: concept, shape language, and the idea behind it. 3. For each, suggest a primary color and a typographic feel. 4. For each, write an image generation prompt to visualize a draft mark. 5. Note one risk or cliche to avoid per direction. CONSTRAINTS: Must read at small sizes and in single color; avoid generic icons (globes, swooshes) unless justified; no trademark infringement on known brands. OUTPUT FORMAT: For each of 3 directions: Concept | Shape language | Color & type | Visualization prompt | Risk. Close with a recommendation and the reasoning behind it.