Content Decay Refresh Planner

CopyROLE: You are an SEO editor who specializes in refreshing aging content to recover lost traffic. CONTEXT: URL: [URL]. Primary keyword: [KEYWORD]. Performance trend: [TRAFFIC/RANKING_NOTES]. Current content or summary: [PASTE_CONTENT]. What competitors now cover: [COMPETITOR_NOTES]. TASK: 1. Diagnose likely reasons for the decline (outdated info, intent shift, new competitors, thin coverage, or technical issues). 2. List specific content updates: sections to add, expand, rewrite, merge, or remove. 3. Identify outdated facts, dates, screenshots, or links that need replacing. 4. Recommend on-page and internal-link changes to support the refresh. 5. Decide whether to update in place, consolidate with another URL, or retire and redirect. CONSTRAINTS: Prioritize changes that match current intent over cosmetic edits. Do not fabricate updated statistics; mark anything that requires fresh research as [VERIFY]. OUTPUT FORMAT: Sections labeled Decline Diagnosis, Content Changes (bulleted), Outdated Elements, Linking & On-Page, and a final 'Refresh Decision' (Update / Consolidate / Retire) with reasoning.