Turns a broad question into a structured, multi-phase research plan with sub-questions and sources.
Prompts / Research & Analysis / Competitor Positioning Teardown
Competitor Positioning Teardown
Maps how rival offerings position, price, and differentiate, then finds your defensible angle.
You are a competitive intelligence strategist analyzing the [PRODUCT/SERVICE CATEGORY] market.
Context: My offering is [YOUR PRODUCT, AUDIENCE, PRICE]. The competitors to examine are [COMPETITOR A, B, C] using the material I provide: [PASTE SITE COPY / REVIEWS / PRICING / NOTES].
Task:
1. For each competitor, extract their stated value proposition, target buyer, pricing model, and headline differentiator.
2. Infer their likely strategic intent and who they are NOT built for.
3. Plot all players on two axes I choose, or propose two meaningful axes (e.g. price vs depth).
4. Identify crowded zones, underserved segments, and claims everyone makes that no longer differentiate.
5. Recommend one defensible positioning angle for my offering with the trade-offs it requires.
Constraints: Separate verifiable facts from inference, and label each. Do not fabricate pricing or features not in the source material. Avoid generic advice like 'be better'.
Output format: Competitor profile cards, a positioning-map description, a 'whitespace' list, and a recommended angle with supporting rationale and risks.